Brand dealer portal
Diadora B2B API
Bridge to Brands reads live warehouse availability, dealer price and retail price from the Diadora B2B portal and places fill-in orders within your limits (placed from Bridge until verified) through one normalized REST API and MCP server. Availability is returned per colourway, by size and delivery window. Drop-ship is not offered for this brand in v1.
An agent connected to Bridge to Brands can search Diadora’s catalog, read live availability and price, and place a fill-in order within your limits — or, until the brand is verified for placing, stage it for you to review and place in Bridge.
About the Diadora B2B portal
Diadora sells running and lifestyle footwear to independent retailers through the Diadora B2B portal. Buyers use it to check live stock size by size for every colour of an article, and what each colourway costs at dealer and recommended retail price.
Bridge to Brands signs in to that portal with your store’s own Diadora dealer login (entered once in the web app, never through an API key) and turns it into the same normalized products, availability grids, ship-tos and orders every other brand returns. Your agents, code and spreadsheets do not need to know how the Diadora portal is built.
Portal: b2b.diadora.com
What we read and stage
| Live availability (at-once and future windows) | Yes |
|---|---|
| Dealer and retail price | Yes |
| Width as a size axis | No |
| Bulk lookup by UPC / SKU / style (200 per call) | Yes |
| Search | Yes |
| Fill-in orders to your ship-tos | Yes |
| Drop-ship to a consumer | No (ship-to set at checkout) |
| Consumer phone required for drop-ship | No |
| Store email required for drop-ship | No |
| PO number length | Up to 35 characters |
| Order placing | Partly built — needs a recorded portal session |
| Confirmations & tracking | Not yet |
Order placing turns on per brand only after a logged live test on a real account (and, where marked, the brand’s written permission); until then every order is staged, and you review it and place it in Bridge through a signed-in portal window — no portal login. Confirmations & tracking say “Verified” only after a logged read-only live run.
Sample calls
Identifiers are illustrative; the shapes are exact.
curl "https://api.brdg2b.ai/v1/brands/diadora/products/EXAMPLE-STYLE/availability?color_id=EXAMPLE-COLOR" \
-H "Authorization: Bearer $BRDG2B_KEY"{
"jsonrpc": "2.0",
"id": 1,
"method": "tools/call",
"params": {
"name": "get_availability",
"arguments": {
"brand": "diadora",
"style_id": "EXAMPLE-STYLE",
"color_id": "EXAMPLE-COLOR"
}
}
}{
"brand": "diadora",
"style_id": "EXAMPLE-STYLE",
"color_id": "EXAMPLE-COLOR",
"status": "ok",
"columns": [
{
"key": "9.0",
"size": "9",
"width": null
}
],
"rows": [
{
"date": null,
"ordering_mode": "at_once",
"cells": {
"9.0": {
"qty": 24,
"display": "24",
"order_limit": null
}
}
},
{
"date": "2026-12-01",
"ordering_mode": "future",
"cells": {
"9.0": {
"qty": 60,
"display": "60"
}
}
}
],
"price": {
"wholesale": "65.00",
"retail": "130.00",
"currency": "USD"
},
"as_of": "2026-10-16T15:04:05Z"
}Diadora B2B API: questions
Does Diadora have a B2B API for retailers?
As of 16 October 2026, Bridge to Brands gives authorized Diadora dealers API and agent access to their own account: we connect to the Diadora B2B portal with the store's dealer login and expose availability, dealer and retail price and fill-in ordering through a normalized REST API and an MCP server.
Can I check Diadora wholesale availability by API?
Yes. As of 16 October 2026, GET /v1/brands/diadora/products/{style_id}/availability returns the Diadora availability grid per colourway: one at-once row with the live stock count per US size, the dealer and recommended retail price, and an as_of timestamp.
Can I place Diadora drop-ship orders through an API?
Not in v1. As of 16 October 2026, Bridge to Brands orders Diadora fill-ins only to your own store ship-tos and does not offer drop-ship for this brand.
Does Bridge to Brands place Diadora orders in the portal?
As of 16 October 2026, Bridge to Brands builds a Diadora order in the account's one cart, for one store at a time and only when that cart is empty, with the ship-to and your PO already set. Diadora is not yet verified for submit, so orders come back as staged_in_portal: you review the cart in Bridge and submit it in a signed-in portal window there, with no portal login.
Can Claude or ChatGPT use my Diadora dealer account?
Yes, through the Bridge to Brands MCP server at https://mcp.brdg2b.ai/mcp. As of 16 October 2026, Claude connects with an API key or OAuth and ChatGPT with OAuth; tools such as get_availability and place_order act on Diadora with the key's scopes, and every call is metered to that key.
Can I search the Diadora catalog by API?
As of 16 October 2026, yes: GET /v1/brands/diadora/products?q= and the MCP tool search_products search the Diadora B2B portal by free text and return matching styles with their colourways and dealer prices.
Can Bridge to Brands place Diadora orders for me?
As of 16 October 2026: Placing Diadora orders is partly built: a portal step still needs a recorded portal session, so orders are staged and you review and place them in Bridge, in a signed-in portal window with no portal login.
Does Bridge to Brands return Diadora order confirmations and tracking?
As of 16 October 2026, not yet: Bridge to Brands does not read Diadora confirmations or tracking, so check order status in the Diadora B2B portal.
Diadora is a trademark of its owner, used here only to describe compatibility. Bridge to Brands is not affiliated with or endorsed by Diadora. Access requires your own authorized Diadora dealer account.