Brand dealer portal
adidas B2B API
Bridge to Brands reads live warehouse availability, dealer price and retail price from the adidas CLICK dealer portal and places fill-in and drop-ship orders within your limits (placed from Bridge until verified) through one normalized REST API and MCP server. Availability is returned per colourway, by size and delivery window.
An agent connected to Bridge to Brands can search adidas’s catalog, read live availability and price, and place a fill-in or drop-ship order within your limits — or, until the brand is verified for placing, stage it for you to review and place in Bridge.
About the adidas CLICK dealer portal
adidas sells running footwear and apparel to independent retailers through the adidas CLICK dealer portal. Buyers use it to check what is in the warehouse now, what lands in later delivery windows, and what each colourway costs at dealer and retail price.
Bridge to Brands signs in to that portal with your store’s own adidas dealer login (entered once in the web app, never through an API key) and turns it into the same normalized products, availability grids, ship-tos and orders every other brand returns. Your agents, code and spreadsheets do not need to know how the adidas portal is built.
Portal: b2bportal.adidas-group.com
What we read and stage
| Live availability (at-once and future windows) | Yes |
|---|---|
| Dealer and retail price | Yes |
| Width as a size axis | No |
| Bulk lookup by UPC / SKU / style (200 per call) | Yes |
| Search | Yes |
| Fill-in orders to your ship-tos | Yes |
| Drop-ship to a consumer | Yes |
| Consumer phone required for drop-ship | No |
| Store email required for drop-ship | No |
| PO number length | Up to 18 characters |
| Order placing | Partly built — needs a recorded portal session |
| Confirmations & tracking | Not yet |
Order placing turns on per brand only after a logged live test on a real account (and, where marked, the brand’s written permission); until then every order is staged, and you review it and place it in Bridge through a signed-in portal window — no portal login. Confirmations & tracking say “Verified” only after a logged read-only live run.
Sample calls
Identifiers are illustrative; the shapes are exact.
curl "https://api.brdg2b.ai/v1/brands/adidas/products/EXAMPLE-STYLE/availability?color_id=EXAMPLE-COLOR" \
-H "Authorization: Bearer $BRDG2B_KEY"{
"jsonrpc": "2.0",
"id": 1,
"method": "tools/call",
"params": {
"name": "get_availability",
"arguments": {
"brand": "adidas",
"style_id": "EXAMPLE-STYLE",
"color_id": "EXAMPLE-COLOR"
}
}
}{
"brand": "adidas",
"style_id": "EXAMPLE-STYLE",
"color_id": "EXAMPLE-COLOR",
"status": "ok",
"columns": [
{
"key": "9.0",
"size": "9",
"width": null
}
],
"rows": [
{
"date": null,
"ordering_mode": "at_once",
"cells": {
"9.0": {
"qty": 24,
"display": "24",
"order_limit": null
}
}
},
{
"date": "2026-12-01",
"ordering_mode": "future",
"cells": {
"9.0": {
"qty": 60,
"display": "60"
}
}
}
],
"price": {
"wholesale": "65.00",
"retail": "130.00",
"currency": "USD"
},
"as_of": "2026-10-16T15:04:05Z"
}adidas B2B API: questions
Does adidas have a B2B API for retailers?
As of 16 October 2026, Bridge to Brands gives authorized adidas dealers API and agent access to their own account: we connect to the adidas CLICK dealer portal with the store's dealer login and expose availability, dealer and retail price, fill-in and drop-ship ordering through a normalized REST API and an MCP server.
Can I check adidas wholesale availability by API?
Yes. As of 16 October 2026, GET /v1/brands/adidas/products/{style_id}/availability returns the adidas availability grid per colourway: size columns by delivery window (at-once), with quantities as the portal shows them, order limits, dealer and retail price, and an as_of timestamp.
Can I place adidas drop-ship orders through an API?
Yes. As of 16 October 2026, POST /v1/orders with kind "drop_ship" places a adidas order to a consumer address in the adidas CLICK dealer portal where the brand is verified and you allow it, and otherwise stages it there for you to review and place in Bridge. Bridge to Brands checks the brand's rules first: a PO of at most 18 characters.
Does Bridge to Brands place adidas orders in the portal?
As of 16 October 2026, Bridge to Brands places adidas orders in the adidas CLICK dealer portal where the brand's submit path is verified and you have turned it on, within your caps and confirmation settings. adidas is not yet verified for submit, so orders come back as staged_in_portal: you review the basket in Bridge and place it in a signed-in portal window there, with no portal login.
Can Claude or ChatGPT use my adidas dealer account?
Yes, through the Bridge to Brands MCP server at https://mcp.brdg2b.ai/mcp. As of 16 October 2026, Claude connects with an API key or OAuth and ChatGPT with OAuth; tools such as get_availability and place_order act on adidas with the key's scopes, and every call is metered to that key.
Can I search the adidas catalog by API?
As of 16 October 2026, yes: GET /v1/brands/adidas/products?q= and the MCP tool search_products search the adidas CLICK dealer portal by free text and return matching styles with their colourways and dealer prices.
Can Bridge to Brands place adidas orders for me?
As of 16 October 2026: Placing adidas orders is partly built: a portal step still needs a recorded portal session, so orders are staged and you review and place them in Bridge, in a signed-in portal window with no portal login.
Does Bridge to Brands return adidas order confirmations and tracking?
As of 16 October 2026, not yet: Bridge to Brands does not read adidas confirmations or tracking, so check order status in the adidas CLICK dealer portal.
adidas is a trademark of its owner, used here only to describe compatibility. Bridge to Brands is not affiliated with or endorsed by adidas. Access requires your own authorized adidas dealer account.