Elastic Suite platform
New Balance B2B API
Bridge to Brands reads live warehouse availability, dealer price and retail price from the New Balance dealer portal (Elastic Suite) and places fill-in and drop-ship orders within your limits (placed from Bridge until verified) through one normalized REST API and MCP server. Availability is returned per colourway, by size, width and delivery window.
An agent connected to Bridge to Brands can search New Balance’s catalog, read live availability and price, and place a fill-in or drop-ship order within your limits — or, until the brand is verified for placing, stage it for you to review and place in Bridge.
About the New Balance dealer portal (Elastic Suite)
New Balance sells running and lifestyle footwear to independent retailers through the New Balance dealer portal (Elastic Suite). Buyers use it to check what is in the warehouse now, what lands in later delivery windows, and what each colourway costs at dealer and retail price.
Bridge to Brands signs in to that portal with your store’s own New Balance dealer login (entered once in the web app, never through an API key) and turns it into the same normalized products, availability grids, ship-tos and orders every other brand returns. Your agents, code and spreadsheets do not need to know how the New Balance portal is built.
Portal: newbalance.my.site.com
What we read and stage
| Live availability (at-once and future windows) | Yes |
|---|---|
| Dealer and retail price | Yes |
| Width as a size axis | Yes |
| Bulk lookup by UPC / SKU / style (200 per call) | Yes |
| Search | Yes |
| Fill-in orders to your ship-tos | Yes |
| Drop-ship to a consumer | Yes |
| Consumer phone required for drop-ship | No |
| Store email required for drop-ship | No |
| PO number length | Checked against the portal before ordering |
| Order placing | Partly built — needs a recorded portal session; also needs written permission |
| Confirmations & tracking | Confirmations only — tracking not available |
Order placing turns on per brand only after a logged live test on a real account (and, where marked, the brand’s written permission); until then every order is staged, and you review it and place it in Bridge through a signed-in portal window — no portal login. Confirmations & tracking say “Verified” only after a logged read-only live run.
Sample calls
Identifiers are illustrative; the shapes are exact.
curl "https://api.brdg2b.ai/v1/brands/new_balance/products/EXAMPLE-STYLE/availability?color_id=EXAMPLE-COLOR" \
-H "Authorization: Bearer $BRDG2B_KEY"{
"jsonrpc": "2.0",
"id": 1,
"method": "tools/call",
"params": {
"name": "get_availability",
"arguments": {
"brand": "new_balance",
"style_id": "EXAMPLE-STYLE",
"color_id": "EXAMPLE-COLOR"
}
}
}{
"brand": "new_balance",
"style_id": "EXAMPLE-STYLE",
"color_id": "EXAMPLE-COLOR",
"status": "ok",
"columns": [
{
"key": "9.0/D",
"size": "9",
"width": "D"
}
],
"rows": [
{
"date": null,
"ordering_mode": "at_once",
"cells": {
"9.0/D": {
"qty": 24,
"display": "24",
"order_limit": null
}
}
},
{
"date": "2026-12-01",
"ordering_mode": "future",
"cells": {
"9.0/D": {
"qty": 60,
"display": "60"
}
}
}
],
"price": {
"wholesale": "65.00",
"retail": "130.00",
"currency": "USD"
},
"as_of": "2026-10-16T15:04:05Z"
}New Balance B2B API: questions
Does New Balance have a B2B API for retailers?
As of 16 October 2026, Bridge to Brands gives authorized New Balance dealers API and agent access to their own account: we connect to the New Balance dealer portal (Elastic Suite) with the store's dealer login and expose availability, dealer and retail price, fill-in and drop-ship ordering through a normalized REST API and an MCP server.
Can I check New Balance wholesale availability by API?
Yes. As of 16 October 2026, GET /v1/brands/new_balance/products/{style_id}/availability returns the New Balance availability grid per colourway: size and width columns by delivery window (at-once and future), with quantities as the portal shows them, order limits, dealer and retail price, and an as_of timestamp.
Can I place New Balance drop-ship orders through an API?
Yes. As of 16 October 2026, POST /v1/orders with kind "drop_ship" places a New Balance order to a consumer address in the New Balance dealer portal (Elastic Suite) where the brand is verified and you allow it, and otherwise stages it there for you to review and place in Bridge. Bridge to Brands checks the brand's rules first: a PO the portal accepts.
Does Bridge to Brands place New Balance orders in the portal?
As of 16 October 2026, Bridge to Brands places New Balance orders in the New Balance dealer portal (Elastic Suite) where the brand's submit path is verified and you have turned it on, within your caps and confirmation settings. New Balance is not yet verified for submit, so orders come back as staged_in_portal: you review the basket in Bridge and place it in a signed-in portal window there, with no portal login.
Can Claude or ChatGPT use my New Balance dealer account?
Yes, through the Bridge to Brands MCP server at https://mcp.brdg2b.ai/mcp. As of 16 October 2026, Claude connects with an API key or OAuth and ChatGPT with OAuth; tools such as get_availability and place_order act on New Balance with the key's scopes, and every call is metered to that key.
Can I search the New Balance catalog by API?
As of 16 October 2026, yes: GET /v1/brands/new_balance/products?q= and the MCP tool search_products search the New Balance dealer portal (Elastic Suite) by free text and return matching styles with their colourways and dealer prices.
Can Bridge to Brands place New Balance orders for me?
As of 16 October 2026: Placing New Balance orders is partly built: a portal step still needs a recorded portal session, and New Balance's written permission is also needed before it turns on, so orders are staged and you review and place them in Bridge, in a signed-in portal window with no portal login.
Does Bridge to Brands return New Balance order confirmations and tracking?
As of 16 October 2026, confirmations only: Bridge to Brands reads New Balance order confirmations and status from the New Balance dealer portal (Elastic Suite), but tracking is not available for New Balance; check shipments in the portal.
New Balance is a trademark of its owner, used here only to describe compatibility. Bridge to Brands is not affiliated with or endorsed by New Balance. Access requires your own authorized New Balance dealer account.